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INTRODUCTION
The "MS" Mystery Shopper's analyses program
focuses on the Quality of Service / Product /
Systems assessment, of the Subject Property /
Hotel. The "MS" procedures summary is simply as
follows, per property (with a minimum of Two
Consultants
with two different approaches to the subject
departments):-
The full operations Study / research
procedures:-
1-Assessment of findings abstracted from the
various data collected
2-Interpretations of the assessed findings
3-Conclusions associated with each group of
interpretations
4-Tables of comparisons & Graphs /analysis
5-Precise, Comprehensive conclusive briefs (With
actual photos)
6-Tailored Recommendations
7-We Provide the Client with the findings
analyses and detailed results
8-Presenting the Client with the research
recommendations and suggestions
9-Assisting in developing a follow up /tracking
"Plans and Actions", for each department and its
respective team
members.
Scope of "Mystery Shopper" Assessment:
Via full Hotel Operation's Service / Product /
systems Inspection, within the boundaries and
access areas of the hotel
guest extent. The assessment is a trouble
shooting / measured report / research system,
through which the owning
company and or the property management will
identify Service / Product / Systems problem
areas, associates
weaknesses and strengths, as well as seeing that
their performance quality and service standards
are through the guest
eyes / perception.
The aim of the "Mystery Shopper" is an
assessment report and study; mainly to identify
the level of Service / Product /
System's General Quality, as well as some
particulars of the product quality (As perceived
by the hotel guest). In order
to identify the areas of improvement, throughout
the hotel operations, the mystery shopper
(Consultant Guest) will focus
on each and every element of service / product /
systems that might be required experienced /
expected by the regular
hotel guest. Hence measuring, from a
professional point of view, what is done to meet
his or her expectations vs. the
international standards of the Hotel Industry.
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Particulars of the "MS" Assessment
1. Guest Contact Associates:
At different times (different shifts), the guest
contact areas will be tested / inspected and
measured, including:
Reservations, Front Desk, Guest Relations, Bell
Stand, Doorman, all F&B outlets, Pool,
Operators, Laundry, etc. (From the
time the reservation is made, until check out
activity).
2. Public Areas & Guest Rooms:
The product quality is measured through all the
accessible public areas, including: Lobby,
Hallways, Pool, Service
Machines, more than one guest room (room change
will also take place request), F&B outlets, and
main entrance, etc
Duration of the "M.S." Assessment
1- Data Collection (At location):
The actual visit / stay at the hotel is four
nights / five days, per property / hotel, at
which time all elements of inspected
services and their findings will be noted and
documented
2- The assessment report:
The data analyses, finding, and conclusions,
followed by CHA International recommendations,
will then be presented to
the client within 15 days after the hotel visit
(Please see the enclosed Mystery Shopper INDEX
sample of contents list)
Cost
The total package cost is $ 6,000 USD (Four
thousands & five hundred USD) per property, in
addition to transportation
(Airline) and full board accommodation at the
property. 50% payable up on signing the "M.S."
agreement, and the
balance of 50% is payable up on the submission
of the assessment report |