THE VISION
Through the team spirit we will attain The Total Commitment
and Synergy of our industry for reaching the ultimate in
performance; we will corroborate professionalism in The
Middle East and North Africa Travel Industry, and together
we will make a True Difference
THE MISSION
To achieve excellence and eminent endurance in the Middle
East Hospitality industry global aspiration, through:
* Annually recognizing and rewarding real virtuosities
and superior services in the Region.
* Encouraging even higher standards and applaud the
exceptional effort made by so many of the Industry
members.
*Stimulate the Hospitality competition spirit in order
to reach higher levels of brilliances, within the
region.
* Motivate the cooperation and team work amongst the
industry's various segments, develop value packages and
better provide the end users with regional value added
services.
THE RECENT 2009 EVENT:
On May 8th, 2009, the last evening of the ATM Arabian Travel
Market in Dubai UAE :-
It was a night of surprises and delights at the MENA Travel
Awards as over 700 of the industry's leading Companies
gathered at the Al Bustan Rotana Hotel to celebrate the
winners of this prestigious awards event.
There were a total of 81 awards given out in 18 different
categories that included 5 and 4 star hotels, airlines, spas
(separately located or within hotels), golf clubs, car
rental, duty free, conference & convention locations, Fin
Dinning Restaurants and tourism projects, These
frontrunners, winners, have been virtuously selected by over
228,000 votes of the industry's end users, guests and
clients. The glamorous evening included a reception, a
four-course meal and excellent entertainment, in addition to
the actual awards ceremony.
The online voting system in 2009 had enabled over 228,000
end users and travel and trade agencies across the region
the opportunity to let the region know who they think are
the best in the travel and hospitality Industry, further
enhancing the value of the MENA Travel Awards as the
professional's choice. More and more people now recognize
the regional significance of achieving MENA Travel Award
winner's status.
During this year's full evening of entertainment, where more
than 700 top industry Leaders met at this spectacular gala
dinner, the audience enjoyed an exquisite Gala Dinner as
well as entertainment and high energy show.
With The Ministry of Culture, Youth, and Community
Development as the Official Sponsor The 2009 event was
sponsored by PricewaterhouseCoopers, TTN, Hcareers, Hotel
Business Review Middle East, Rashid Printers, ATC TV, City 7
TV, Khaleej Times Techno Pro, Crystal Arc, Into-Development,
Travel World, BLAX Photography, Hyundai, Exclusive Strings
and Many other industry service providers.
The 2011 competition / RACE:
This event has been formed to annually to celebrate the
skills, creativity, ingenuity and triumph of the Middle East
and North Africa 's growing travel industry, while honoring
the successful entrants in each of the industry categories;
and those who are considered to be the best in their
specific sector.
The MENA Travel Awards 2011 Hospitality Best of the Best
Award will be presented to, once again, recognize top
industry organizations who have shown the extra mile of
success in the Middle East & North Africa's growing travel
industry. This is no self-congratulatory exercise, or 'best
advertiser' award. It is a real opportunity to receive
meaningful recognition from the Region's travelers, guests,
and customers while being highly recognized by both regional
and international travel, and the hospitality industries.
The Awards are of great significance and, as such, demand
proper measurement. The judges, as usual, will be the
end-users and travel trade professionals, who will be asked
to pay particular attention to the standards of the service
and products they are evaluating. The final auditing of the
Awards voting system will be carried out by the MENA Awards
Sponsoring Auditors Worldwide.
Throughout other regions it has been stated clearly that the
CHA International MENA Travel Awards are essential to the
industry. The Travel Awards measure excellence. Hence, if
your company has been in operation for at least the past
twelve months, then you should
enter
the 2011 Hospitality Best of the Best Award now.
Being declared a finalist puts entrant up among the best in
the industry. Being declared a winner (Platinum, Gold or
Silver) is probably the highest honor the industry can
grant. The organizer, Consultants of Hospitality
Administrators (CHA International) would like to wish you
the best of luck with your entries and the every success for
your business in the coming year.
We look forward to celebrating the Middle East and North
Africa Travel Awards Hospitality Best of The Best Award
with you at the Arabian Travel Market on May 7th 2011 in
Dubai , UAE
WHO SHOULD ENTER
The MENA Travel Awards race is designed for:
* Five and Four star Hotels/Resorts :- open to privately and
internationally managed properties; any new property
completed and operating (soft opening) before or between
January and April 2011 is eligible
* Airlines (Domestic & international)
* SPA's (freestanding or in hotels)
* Golf courses (freestanding or in hotels)
* Car rental Companies (domestic and international)
* Duty free locations (airport or other)
* Conference & Convention Centers (attached or freestanding)
* Tourism projects (that are at least 50% in operation
during the year 2009)
* Fine Dinning Restaurants (freestanding or in hotels)
How to enter the 2011 Race:
Along with the entry form, your word-processed submission
must be written, in relation to the selected category, in
English, using no more than 500 words on plain white A4
paper and it should be as concise as possible, explaining
WHY does your organization qualify for the selected
category. Only Entrants of previous years who are entering
the same Categories in 2011 do not have to re-submit this
request.
Judging Criteria
The judges will be a combination of YOUR end-users, guests,
customers and trade professionals.
The judges will be a combination of YOUR end-users, guests,
customers and trade professionals.
As an Official entrant, two days after the enrollment dead
line and the receipt of your enrollment payment you will
receive your specific company's custom made Electronic
Voting Card / website link, for each specific entered
category, such you will distribute to your selected judges -
end-users, guests and customers and trade professionals, for
voting accordingly. Each entrant will be allowed a minimum
of 150 voters per category entered. While you may send to
more customers, only the FIRST 150 received qualified votes
will be accepted into the voting post.
The final consolidation will be carried out through the
specially and professionally designed electronic program
systems, which is audited, inspected, and evaluated by Our
teams and Sponsoring Auditors, Worldwide 
Each entrant will have the right to attend and or audit the
FINAL general results / the ranked finalist's added total
points. Top six nominees per category and consequently the
top three Award winners points.
PROCESS OF POINT:
The judging sources will rely on the entrant's own follow-up
and follow through with their selected voting customers. The
judges will be your selected combination of:
* Your immediate end-user guests / customers.
* Your end-user travel trade professional (High volume
Travel Agencies, Tour Operators....etc.)
To obtain points, your electronically submitted voting cards
should provide the following full information required:
* Completed voting cards by individual customers.
* Completed voting cards by travel trade professionals
(Registered and or AITA member)
The Electronic Voting cards will present to the voter a list
of all of the given category's entrants / candidates. Each
voter MUST choose the top best 3 entrants of his / her
choice, in priority of preference, by selecting (in the
specific boxes) his / her 1st, 2nd and 3rd choice of
entrants accordingly. The category voting results will
represent the number of points allotted to that entrant /
candidate (One point per voting). Hence, each time a voter
selects an entrant and submits; the selected entrant will
automatically / electronically receive one point. The
electronically designed system will, then, maintain an
accurate number of votes / points per entrant and per
category. Consequently, the Data Base program will
consolidate and rank the top six nominees for each of the
categories based on the number of points (Votes) received.
Each time a voter submits his or her card, the following
entities will immediately receive a copy of the vote:
* The entrant (to keep track of their own votes and
inventory of selected voters' response).
* The CHA's Event administration (to monitor the voting
progress).
* The Auditing Company (To inspect and evaluate the voting
cards and its consistency / integrity).
* The website Data Base program (To Calculate and
consolidate the received points of each entrant, hence,
identify and rank the entrants accordingly per category).
In order to assure the integrity of the voting system a
random 20 calls per entrant per category will be made to
voting customers / travel trade professionals and
verification of voting will be conducted, hence, fair and
balanced results are maintained.
Four weeks before the event evening, the Top six-Fifteen
nominees, for each category, will be announced. Out of
finalist six the top three winners (Platinum, Gold and
Silver) will be determined by points count (After the FULL
Audit) and they will receive the Award on May 7th Ceremony
evening.
Categories
* Best 5-star Business / Corporate Hotel
* Best 4-star Business / Corporate Hotel
* Best 5-star Leisure Hotel
* Best 4-star Leisure Hotel
* Best Conference / Convention Hotel
* Best 5-Star new Hotel for the year
2011
* Best 4-Star new Hotel for the year 2011
* Best Environmental Hotel
* Best Fine Dining Restaurant
* Best Price value Hotel
* Best Tourism project
* Best Conference / Convention center
* Best ME&NA airlines
* Best Car Rental - International brand
* Best Car Rental - Local brand
* Best Duty Free
* Best SPA
* Best Golf Club
Entry Fee
While each entrant may enter more than one category, Each
single category entry fee is: $ 275.00 USD
* Please complete an Entry Form and submit
* Your entry should be accompanied by an international bank
draft, OR swift transfer prove
* A receipted invoice will be issued immediately upon
receipt of your entry fee
* Payment or payment prove (In USD Only) must accompany the
award entry application.
CLOSING DATE
The closing date for entries is January 31st 2011 as voting
will start on the First of February 2011
Editorial:
"There is a need to recognize the significant contributions
of the travel, tourism and hospitality industry, said Dr.
Sam Saker, President of CHA International the organizer,
We would like to change the widely held perception or
stereotype that the Five Star hotels in Middle East are
equivalent, in service and product quality, to the Four Star
hotels in Europe and North America Said Dr. Saker We have
better Products and services in the region and WE ARE OUT TO
PROVE IT he added We are also encouraging Hotels, Airlines,
Rent Car Companies to work together towards enhancing the
service in our region and to GET FURTHER AHEAD. KEEP MOVING
FORWARD".
The 2011 event Slogan is
Hospitality Best of the Best Award ...and
the CHA teams are estimating over 182,000 - 192,000 votes
from the industry's end users / guests in the coming year
race for Excellence.
While looking forward to the 2011 MENA travel awards winners
of Platinum, Gold and Silver, said Dr. Sam Saker, President
of the event organizer
Consultants of Hospitality Administrators
(CHA) is proud of the region's dynamic spirit and the
evenhanded end users assessments.
"Hospitality Best of the Best" Awards
MENA TRAVEL AWARDS
For further information please contact CHA / MENA Travel
Awards:
Tel: +202 2644 3613 / 16 / 21 Fax: +202 2644 3616
sam@cha-international.com. |
info@menatravelawards.com. |
marwa@menatravelawards.com. |
ebtisam@menatravelawards.com.
