Consultant

Michele is an international marketing communications specialist having worked with the world's leading hotel brands in four continents. Instrumental in the opening marketing campaign of the Jumeirah Beach Hotel in Dubai as the pioneering Marketing Communications Manager of this 600 room deluxe resort. Involved in the development of the pre-opening marketing communications plan for the Burj Al Arab and organized the opening campaign for the Wild Wadi Waterpark.

Owned and managed Mileage Middle East W.L.L., a publishing and marketing company in Bahrain. Mrs. Mitschiener was the Managing Editor of the first lifestyle magazine for Seef Mall, Bahrain's leading retail and entertainment complex.  Prior to launching the magazine, she was the Director of Marketing for Le Royal Meridien, a 245 room luxury resort in Bahrain, which has now been rebranded as a Ritz Carlton.

Mrs. Mitschiener was also responsible for the pre-opening and opening marketing of the 450 room Hyatt Regency Guam, as its Marketing Communications Manager. Appointed as a key member of the pre-opening team by Hyatt International to implement the corporate graphic standards to all hotel applications.  Started her Hyatt career with the Hyatt Regency Manila as its Public Relations Manager. Advertising experience was gained with the iconic names of the ad world from J. Walter Thompson to Leo Burnett. Completed an international advertising traineeship in Germany with the legendary porcelain company Hutschenreuther AG, which was founded in 1814, and is now a Rosenthal trademark. Mitschiener is a graduate of the Ateneo de Manila University with a Bachelor's degree in Communication Arts and completed a Multimedia Marketing course in New York University.

And now as a CHA International Family member;

Michele can be reached at michele@cha-international.com